for
Company Heads
Save time and money, while enhancing your brand
- Enhance your brand online
- Take a proactive approach against fraud
- Reduce the time spent on branding issues
If you’re looking to enhance your brand online, while taking a proactive approach against fraud - look no further than Yoshki.
Most companies struggle to maintain a consistent application of their brand once it’s released online. Common problems include third party organisations taking copies of images from your website and using them within their materials, or members of staff copying an image or logo for use within presentations and documents.
Although these examples are not intended to be malicious, the consequences can destroy your brand. As well as breaking your brand guidelines, the problem snowballs out of control as incorrect images remain in circulation despite any updates or amendments that are made to your logo or brand.
Update one - update all
Yoshki provides a simple solution to this problem because any shared images are replicated from the original image. If you update or amend the original image, shared images will automatically update to reflect the changes made, in whatever size or format they were originally requested in.
This automated process will save your staff hours of time in manual updates, and will help you to apply your brand consistently and accurately across the web - which in turn will enhance the customer experience.
For example, if you decide to modify your company logo, you will need to identify each occurrence of the image or logo on every web page throughout the Internet. This process of identifying, reformatting and updating costs around £15 per image per web page. However, with Yoshki, an authorized employee can simply update the source or master file (leaving a full audit trail with a reversal system), and every instance of that linked image will change
throughout the web.
Increase customer confidence
As consumers become increasingly afraid of fake websites when browsing and shopping online, Yoshki can also help you to build consumer confidence, and a trusting relationship.
Users are invited to press the ‘validate this’ symbol or right click any Yoshki linked or generated image on the page, which forwards them to Yoshki validation. At this point, the customer is immediately sent to the authorised web page or site they came from, to validate the authenticity of the website.
It is a simple, robust, two stage process which gives consumers 'absolute validation' that they are dealing with the official and correct website.